The next face of Shiseido…
Artist, actress and muse Hunter Schafer became Shiseido’s newest Global Brand Ambassador in 2020. From her illustrative social introduction to her luminous first complexion campaign, Hunter has inspired new creative territory for the brand. With a massive social engagement and widespread press placement, the Hunter x Shiseido collaboration has proven to be a major brand awareness win.
Introducing Hunter.
Inspired by Hunter’s own illustrations, this concept established an artistic partnership with a playful, boundary-breaking spirit. This organic social campaign built brand awareness with a new Gen Z audience and boosted following and engagement.
Role: Concept, Copy
Credits: ECD Geoffrey Dunne, CD Eleny Ramirez
ChromoPOP
Shiseido Makeup was challenged to reactivate color after 18+ months without a major launch in the category. We leveraged the brand’s distinctly Japanese approach to color through texture, sound and style. Inspired by chromesthesia and ASMR, we created a multisensory social-first campaign.
Role: Concept, Copy
Credits: ECD Geoffrey Dunne, ADs Eleny Ramirez, Marissa Pierce
Find Your Light
Combining the existing world of Shiseido’s complexion franchise with Hunter’s star power, this concept draws on the art of the Light and Space movement. The 360° campaign for Synchro Skin Radiant Lifting Foundation paired Hunter with a cast representing the brand’s globally diverse audience and grounded in brand principles of art and science.
Role: Concept, Copy
Credits: ECD Geoffrey Dunne, CD Terica Walton, Director Barnaby Roper